HOW TO GIVE AWAY FREE PRODUCT AND MAKE MONEY DOING IT

Summary from the TLDR Founders newsletter

Lovable is a product-led growth company, and most of its revenue comes in self-serve. It has a great sales team, but its main motion is still very bottom-up. It is an AI company, so every time someone uses its product, it costs the company money. A huge part of Lovable's growth strategy is based on giving away the product for free. This post explains how the company does this while remaining profitable and the problems that can arise from doing so.