THE WELLBEING EDIT: HOW TEENS ARE USING PINTEREST DIFFERENTLY, BY DESIGN

Summary from the TLDR Marketing newsletter

Teens use Pinterest more intentionally than traditional social platforms. Re-Pins per user are up 64%, searches are up 44%, and board organization is up 68%. More than 77% proactively search to explore interests, while teens use feed and settings controls nearly 2X more than other age groups. Pinterest is positioning itself around inspiration and identity exploration rather than social performance, with art searches 1.26X higher among teens.