GOOD ISN'T GOOD ENOUGH: BEWARE THE DESIGN MIDDLE GROUND

Summary from the TLDR Design newsletter

As creative tools become more accessible, the greatest risk is not poor-quality work but settling for polished, predictable ideas that blend into an increasingly crowded middle ground. Distinctive design comes from resisting safe, incremental decisions, embracing experimentation, and making room for curiosity, intuition, and personal exploration beyond client constraints. The most memorable creative work is driven by originality and conviction rather than technical execution alone.