GOOGLE AI MODE SHOWS THE SAME PRODUCTS 21.6% MORE EXPENSIVE THAN TRADITIONAL SEARCH

Summary from the TLDR Founders newsletter

A small e-commerce analytics company compared over 2 million product listings across more than 100,000 search result pages and AI Mode answers over 23 days in August, covering the US and UK. Products that appeared in both surfaces were 21.6% more expensive in AI Mode, with a median price of $149 against $100 in traditional search. Only 1.28% of products in traditional results also showed up in AI Mode for the same query, so a rank in traditional search says almost nothing about whether a product is in the answer box. The main seller differed on 49.6% of matched products.