REDDIT MAX CAMPAIGNS ARE NOW AVAILABLE TO ALL ADVERTISERS

Summary from the TLDR Marketing newsletter

Reddit is making Max campaigns available to all advertisers, alongside 3 updates designed to expand their value. Max campaigns automate targeting, creative selection, placements, and budget allocation, with early tests showing 17% lower CPA and 27% more conversions. New asset groups let advertisers organize and measure different products or use cases within one campaign, while API and Smartly support make campaigns easier to manage at scale.