STICKI ROLLS IS TURNING STICKERS INTO THE NEW SOCIAL CURRENCY

Summary from the TLDR Marketing newsletter

Sticki Rolls turns stickers into social currency by designing the product around sharing and self-expression. It has expanded into bracelets, sticker books, pendants, and bag charms that fans can collect and show off. The brand also works with creators who shaped its original collections and uses unexpected spaces like nail salons to bring the product into beauty and fashion. Its pop-ups further turn fans into participants, with activities like sticker manicures and BFF bracelet-making.