RBL REBRANDS UNIVERSITY OF EAST ANGLIA AROUND ‘ORIGINAL BY NATURE' ETHOS

Summary from the TLDR Design newsletter

The University of East Anglia has unveiled a new brand identity built around the idea “Original by Nature,” aiming to reconnect the institution with its history of independent thinking, creative innovation, and environmental leadership. Developed after extensive consultation with students, staff, and stakeholders, the rebrand introduces a refined visual system inspired by the Norfolk landscape, a stronger verbal identity, and a more cohesive strategy designed to support the university's national and international ambitions.