TLDR · BIG TECH & STARTUPS

FTC SUES AMAZON, ALLEGING IT DECEIVED ADVERTISERS AND DROVE UP PRICES

links.tldrnewsletter.com6 min read

Summary from the TLDR newsletter

The FTC has filed a lawsuit against Amazon alleging that it manipulated prices that businesses paid to advertise on its retail platform. Amazon allegedly deceived advertisers by secretly raising the minimum price advertisers had to pay. Amazon's digital-ad platform is the third-largest in the world behind Google's and Meta's platforms. It earned $68 billion from ads in 2025.