INSTAGRAM PUTS NEW LIMITS ON UNDISCLOSED AI PROFILES

Summary from the TLDR Marketing newsletter

Instagram is renaming its “AI creator” label to “AI-generated profile” to make it clearer when an account features a fully AI-generated person. It will also limit recommendations for unlabeled AI profiles, while creators who proactively disclose their AI identity won't see a reach penalty. The change targets transparency around AI personas, not creators who use AI tools in their content workflow.