WE DESIGNED FOR FACEBOOK, RIPPLE, AND MERCK. HERE'S WHAT WORKING WITH ENTERPRISE CLIENTS LOOKS LIKE

Summary from the TLDR Marketing newsletter

Enterprise marketing work often gets slowed down by everything around the work, not the work itself. Large companies bring more stakeholders, longer approval cycles, and conflicting feedback. The key is knowing who actually makes decisions, giving internal champions what they need to sell the work, and having one clear project owner. Once teams trust you, that relationship can expand into work across departments and years of projects.