META SETTLES SOCIAL MEDIA ADDICTION CASE WITH CALIFORNIA, OTHER STATES FOR $16.7 BILLION

Summary from the TLDR Marketing newsletter

Meta's settlement doesn't just bind Meta. States are set to keep 70% of the $16.7 billion payout regardless, but the remaining 30% only unlocks if Google's YouTube and TikTok adopt the same kind of daily time limits, age-assurance checks, and night mode Meta is now required to build. That structure effectively uses Meta's settlement to pressure its rivals into matching child-safety changes without suing them directly.