WHEN AI ANSWER ENGINES QUOTE A PERSON, THAT PERSON IS ON LINKEDIN 74% OF THE TIME

Summary from the TLDR Marketing newsletter

Individual employees, not company pages, are what AI answer engines cite when they quote a named opinion. Named posts made up 32.8% of social citations across an audit of 63 B2B companies, compared with just 6.7% for company pages, and the person quoted had published on LinkedIn 74% of the time. A model needs a name and title to attach to a claim, something a brand page speaking in aggregate can't offer the same way.