TLDR Design · OPINIONS & TUTORIALS
BUILDING MAY BE CHEAP NOW. BEING WRONG STILL ISN'T
Summary from the TLDR Design newsletter
AI has collapsed the cost of building software but left the cost of being wrong untouched, making knowing what to build the constraint. Discovery research answers whether something should exist at all, a question experiments and rapid prototyping are not built to address. Use discovery when uncertain about the problem and prototyping when uncertain about the solution.