HAS GOOGLE DEMOTED LISTICLES?

Summary from the TLDR Marketing newsletter

Google has not broadly demoted listicles, but it has reduced their presence in top search positions, especially lower quality examples. Listicles still appeared in the top 10 for 55.1% of 60,000 queries, but their share of the top three fell from 35.9% to 39.0% in January to 32.0% to 33.0% in August. Self-promoting brand listicles remain common in B2B software, appearing in 46.2% of relevant top 10 results, but 62% of vendor listicles gained estimated organic traffic since January. The bigger issue is declining click opportunity, since 92% of SERPs with a top 10 listicle also included Reddit or YouTube and 93.4% of B2B listicle queries had AI Overviews.