MARKETERS, THE FREE TOKEN LUNCH IS OVER. IS YOUR STACK READY?

Summary from the TLDR Marketing newsletter

AI costs are changing as models use more tokens for reasoning and companies deploy them across more tasks. The biggest model isn't always the most economical choice. Simple decisions can use cheaper models, while complex problems may justify higher-cost reasoning models. The key metric is shifting from token price to the cost of getting the right answer. AI stacks need to match each task with the right model, rather than defaulting to one model for everything.