DOUBLE-DIGIT ECOMMERCE GROWTH RETURNS

Summary from the TLDR Marketing newsletter

US ecommerce sales grew 12.2% YoY to $340.2B in Q2 2026, marking a second straight quarter of double-digit growth and outpacing overall retail growth of 6.7%. Ecommerce now accounts for 17.1% of retail sales. Growth varied sharply by category, with general merchandise up 21.6% while clothing rose just 3.8%. The acceleration suggests renewed ecommerce momentum, though inflation and Amazon's earlier Prime Day may have boosted Q2 figures.