HOW LONG SHOULD BRANDS TEST A CREATOR PARTNERSHIP? 28 CREATOR ECONOMY EXPERTS WEIGH IN

Summary from the TLDR Marketing newsletter

Brands should test creator partnerships broadly, then give creators 3-6 months or at least three activations to prove repeatability. A single post measures content performance, not the partnership, while short attribution windows can undercount conversions by 40-60%. Match evaluation to the goal and sales cycle, then shift budget toward creators showing brand fit and long-term potential.