AMERICA'S MEETUP EXPLOSION

Summary from the TLDR Marketing newsletter

Young people are trading apps and screens for in-person social experiences. “Soft socializing” events built around activities like trivia, mahjong, birdwatching, puzzles, and crafts are surging. Puzzle events rose 151% year over year, while mahjong events rose 94%. The trend also extends to dating, with people turning to activity-based meetups and dinner parties to find both romantic and platonic connections.