WHY PEOPLE IGNORE PERFECTLY DESIGNED BUTTONS

Summary from the TLDR Design newsletter

Buttons are rarely ignored because they're hard to see - they're ignored because users lack a reason to act, don't trust the outcome, feel mentally overloaded, or aren't ready for the commitment being asked of them. The decision to click is shaped by everything that comes before the button, including the user's goals, emotional state, level of confidence, and the narrative flow of the experience. Effective button design is therefore less about visual styling and more about creating the right context, motivation, and clarity for action to feel like the natural next step.