CHATGPT 5.6 IS CUTTING BACK ON LISTICLES AND COMPARISON PAGES

Summary from the TLDR Marketing newsletter

ChatGPT 5.6 is changing how it searches, with fewer fan-out queries using terms like “best”, “top”, “vs”, and “comparison”. Peec AI data shows listicles made up 7.8% of citations after the update, down 50.5%, while comparison pages fell 32.1% to 6.17%. The shift could reduce visibility for the listicles and comparison pages that brands have been creating at scale to win AI citations and mentions.