META HIGHLIGHTS RISING BRAND OPPORTUNITIES IN WOMEN'S SPORTS

Summary from the TLDR Marketing newsletter

Women's sports is becoming a major opportunity for brands, with the industry growing 4.5X faster than men's sports. Women's sports content generated 1.2B+ WNBA views and 900M women's soccer views on Meta last quarter. Athlete partnerships are especially valuable, with 76% of sports fans saying athlete content influences what they buy. Meta says brands can get ahead by partnering with women athletes while the category is still taking shape.