YOUTUBE OFFERS CREATORS MILLIONS TO NOT WORK WITH NETFLIX

Summary from the TLDR newsletter

YouTube is offering millions of dollars to popular channels for exclusivity. The company has yet to finalize any deals with creators. The move is an effort to halt Netflix's pursuit of YouTube's biggest stars. Creators who sign deals with Netflix will be less likely to be featured in YouTube's marketing campaigns, and they will also be excluded from collecting a share of proceeds from some major brand campaigns.