WHY PLATFORMS ARE GETTING WEIRDER TO GROW WIDER

Summary from the TLDR Marketing newsletter

Growth is flatlining for social platforms, so they are blurring the line between social feeds, streaming, and connected TV to find new reach. TikTok now exports creator videos built on Pixar, Marvel, and Star Wars IP straight into the Disney+ app, giving entertainment and licensing brands an IP-cleared path to top-of-funnel audiences. Pinterest is testing whether a shoppable home-makeover show on Roku, packed with QR codes to buyable boards, can turn passive TV viewing into direct sales.