WHILE YOU WERE ANGRY AT INSTAGRAM, JIF QUIETLY DEBUTED A PERFECT NEW LOGO

Summary from the TLDR Design newsletter

Jif has introduced its first major logo refresh in 30 years, simplifying the design by removing visual clutter and bringing back its classic tri-colour banner while largely preserving its familiar identity. The update has attracted little attention, especially compared to more controversial rebrands, because it focuses on refinement rather than reinvention. Its low-profile reception highlights how branding discussions often reward dramatic changes and controversy over thoughtful, evolutionary design.