GOOGLE LOWERS SEARCH PROFILE REQUIREMENTS

Summary from the TLDR Marketing newsletter

Google lowered the follower threshold for its Search profiles, making the feature available to more brands and creators. YouTube, Instagram, and X accounts now qualify at 35K followers or subscribers, down from 100K. TikTok's threshold dropped from 300K to 100K. Google also added new Search Console reporting on search terms, rankings, and search volume. On YouTube, channel managers will now receive alerts for copyright claims and removal requests, giving teams more visibility into issues that could affect content.