AS AI REWRITES SEARCH FOR MARKETERS, REDDIT FIGHTS TO STAY THE SAME

Summary from the TLDR Marketing newsletter

Reddit is becoming an AI-search battleground as brands look to influence the conversations that AI models cite. However, Reddit users and moderators are pushing back against overt brand activity. Brilliant Earth's attempt to hire a Reddit strategy manager sparked a warning from r/jewelry moderators about potential promotional content. Brands can't treat Reddit like another distribution channel and expect to manufacture positive sentiment.