THE ONE GTM DECISION YOU CANNOT AFFORD TO GET WRONG

Summary from the TLDR Founders newsletter

By the time a product is ready to go to market, it is largely a given input. Launch broadly, then reverse-engineer, or do the digging first and use the data to find the segment most likely to convert in the next three to six months. This article looks at how to do market research. It covers market segmentation, segment scoring, research methods, the ECP prototype, and the GTM roadmap.