NINE PERSONA MISTAKES THAT ARE COSTING YOU CUSTOMERS

Summary from the TLDR Design newsletter

Nine common persona mistakes undermine product design, from over-relying on AI to using outdated, generic, or ignored personas. Personas should be research-based, focused, specific, updated per project, and actively shared across teams to be effective. Avoiding these pitfalls helps teams build products that better match customer needs, improving satisfaction and business outcomes.