IS YOUR BRAND MISSING OUT ON THE FASTEST-GROWING SOURCE IN AI SEARCH?

Summary from the TLDR Marketing newsletter

Creator and social content is becoming a larger source of citations in AI search as owned brand pages lose ground. AirOps analyzed 3.5B citations and found creator/social citation share grew 140% from August 2025 to June 2026, while brand.com/product citations fell 10%. YouTube drove most of the growth, with its citation share rising 158%. The impact varies by industry and AI engine, but creator content is becoming an important source of evidence for AI-generated answers.