WE ADDED AN INSTAGRAM-STYLE STORY RAIL TO THE HOMEPAGE

Summary from the TLDR Marketing newsletter

An ecommerce brand added an Instagram Stories-style row to its homepage, placing circular, horizontally scrollable product bubbles above the hero section. Each bubble featured a product image and an outcome-focused label like “Lean Protein”, “Gut Health” or “Clean Energy” and linked to the relevant collection. The change increased conversion rate by 15.44% and collection page views by 6.51%, while AOV stayed flat.