HOW TECHNOLOGY EXPANDS ONE PERSON'S CAPACITY

Summary from the TLDR Marketing newsletter

AI and automation can increase marketing output, but they can also weaken judgment when they remove the work that helps spot mistakes. Automate tasks when there's a clear standard for evaluating the output. Keep human oversight for decisions that require context, such as customer segmentation and positioning. For each automated task, define how a bad output will be caught before it reaches customers, then turn that check into a repeatable process.