HALF OF US SHOPPERS VERIFY AI RECOMMENDATIONS ON REDDIT BEFORE THEY BUY

Summary from the TLDR Marketing newsletter

AI recommendations accelerate the start of a purchase decision but don't remove the uncertainty around it, so shoppers are increasingly turning to Reddit. Half of US shoppers and more than 1 in 3 in the UK say they verify AI recommendations there, trusting the platform's community more than they trust friends or family to check AI's suggestions. Reading real, honest experiences on Reddit is now about twice as likely to be the deciding factor in a purchase as reviews from professional critics or influencers. More than 1 in 5 shoppers now type Reddit directly into their search queries to find that human perspective.