PREVENTING CHURN IN SET-AND-FORGET PRODUCTS

Summary from the TLDR Founders newsletter

Backups and monitoring can be working perfectly even when nobody logs in. One company with hundreds of thousands of customers searched its first 30 days of human activity for something that predicted who would still pay 12, 18, or 24 months later. It found nothing. The integration was doing the work, so the useful signals were whether data was still moving, volume was falling, or errors were rising. A cancellation may arrive months after the product stopped working, which means the real churn date happened much earlier.