TLDR Marketing · RESOURCES & TOOLS

NEW OPPORTUNITIES TO EARN AND CHANGES TO THE YOUTUBE PARTNER PROGRAM

blog.youtube2 min read

Summary from the TLDR Marketing newsletter

YouTube's raising the bar for creators to enter its monetization program starting February 1. It will require 8,000 watch hours or 20M Shorts views, up from the current thresholds. Existing Partner Program members won't be affected, but Shorts creators must maintain 10M views every 90 days to keep earning from the Shorts Creators Pool. YouTube is also expanding Premium Lite globally, giving creators another source of subscription revenue.