YOU SHOULD BE RUNNING CONTENT EXPERIMENTS

Summary from the TLDR Marketing newsletter

Use TikTok to test content variables before scaling them, since duplicate posts can be tested with different text hooks, verbal openings, or higher posting volume. Use Instagram Trial Reels to test multiple versions of an idea with non-followers, then move the best performer to the main feed. For bigger content ideas, micro-test the concept on Stories, Notes, or similar low-lift channels before investing in production. Track each variable against the brand's own performance baseline to identify repeatable winners.