AI-WRITTEN REVIEWS ARE MORE EXTREME

Summary from the TLDR Marketing newsletter

AI does not just make reviews easier to write - it changes what they say. A comparison of 117,816 hotel reviews written with and without ChatGPT access during a four-week ban in Italy in April 2023 showed a 2% rise in review volume and a 9% rise in length once AI was available, alongside a clear shift in tone. Extremely negative reviews written with AI grew harsher and more subjective rather than factual, since AI reframes ordinary complaints into stronger language than the experience itself warranted.