HOW TO FIND THE INVISIBLE PRODUCT FEATURES USERS WON'T ASK FOR

Summary from the TLDR Design newsletter

Invisible features are safeguards like autosave, undo, and retry logic that users notice only when they fail, and they rarely survive roadmap planning. A five-step framework surfaces them: map the job, walk the unhappy path, test under adverse conditions, watch session replays, and prioritize with the Kano model. Neglecting them produces silent churn, accumulated micro-frustrations, and quiet regressions that go unreported.