SPOTIFY'S NEW ‘SKIP' BUTTON COULD END THE PODCAST BUSINESS AS WE KNOW IT

Summary from the TLDR Marketing newsletter

Spotify is testing a feature that lets some Premium users skip podcast ads, promotions, and filler, raising concerns among publishers that rely on direct-sold ads. The move could weaken podcast ad revenue as audiences increasingly shift toward YouTube and video. Spotify says the feature could keep listeners engaged longer, but publishers worry that easier ad skipping could make their inventory less valuable.