AMAZON DSP ADVERTISERS GAIN A SINGLE GLOBAL ACCOUNT ACROSS 34 COUNTRIES

Summary from the TLDR IT newsletter

Amazon Ads is automatically upgrading existing Amazon DSP-only advertiser accounts into unified advertiser accounts spanning 34 countries. The change combines programmatic buying, Sponsored Ads, Amazon Marketing Cloud, billing, permissions, and first-party data management under one login, while preserving legacy identifiers and adding new global and regional IDs for API access.