CONSUMER FOCUS ON PROTEIN, DIGESTION AND HEALTH IS RESHAPING THE DAIRY AISLE

Summary from the TLDR Marketing newsletter

Dairy is being reshaped by demand for protein and digestive health. High-protein, low-sugar, and lactose-free options are gaining traction, while social media is driving new uses for cottage cheese and butter. Brands are also expanding premium products and cooking-focused formats as more people eat at home. Cottage cheese is emerging as a major growth area, with demand outpacing supply and prompting manufacturers to expand capacity.