HOW TO LAUGH (AND WIN) WITH NEXT GEN

Summary from the TLDR Marketing newsletter

Gen Z and Gen Alpha use humor as a way to build identity and navigate culture. Snapchat's study found 74% are more likely to consider buying from funny brands, while 83% pay more attention to them. Brands should understand the context behind internet humor before joining trends. The best brand content adds to existing conversations through irony and formats audiences can remix and share.