WHY NO ONE'S CLICKING “SEND VIA DM”

Summary from the TLDR Marketing newsletter

Low “send via DM” activity usually signals content isn't built to be shared. Make posts more “sendable” by delivering standalone value someone would pass along. Bring back high-signal formats like original data, strong insights, or visual breakdowns that feel useful. Narrow the POV to focus on core audience needs instead of covering too many topics. Layer in deeper formats like video to increase engagement and make ideas easier to understand and share.