SIMPLE FIXES FOR INDEXATION ISSUES

Summary from the TLDR Marketing newsletter

Cleaning up crawl waste can improve SEO even if unwanted URLs stay indexed for months. This Shopify store blocked parameter-based URLs that consumed 30% to 40% of crawl budget and fixed internal links so Google focused on valuable pages instead. About 120,000 blocked URLs remained indexed at first, but Google later removed more than 111,000 of them over 2 months without extra deindexing work.