90% OF CONSUMERS DISTRUST INFLUENCERS. HOW CAN MARKETERS REBUILD INFLUENCER AUTHENTICITY?

Summary from the TLDR Marketing newsletter

Audiences respond to whether a sponsorship gets acknowledged honestly rather than to the sponsorship existing at all. Influencers who openly discuss what they're being paid for, especially with some humor, read as more trustworthy than ones who stay quiet about it, and the same holds for disclosing AI use in content creation. Authenticity turns out to hinge less on staying in a narrow lane and more on being upfront about what's really going on behind a post.