IDEAS ARE CHEAP. INVENTION IS NOT

Summary from the TLDR Design newsletter

Since AI can generate endless ideas, the real bottleneck shifts to selecting, validating, and applying judgment to those ideas, rather than producing them. A structured invention pipeline—discovering opportunities, generating concepts through methods like SIT, TRIZ, and cross-domain collision, then stress-testing, scoring, and validating—turns raw ideation into genuinely usable, defensible proposals. Invention is fundamentally about killing weak ideas and distilling survivors into a clear, actionable brief.