ADORATORIO STUDIO TAKES A NEW LENS ON EYEWEAR WITH A SOFT BUT TECHNICAL REBRAND FOR INDICE

Summary from the TLDR Design newsletter

Adoratorio Studio rebranded luxury eyewear retailer Indice for its 10th anniversary by repositioning it as "The Eyewear Lounge"—a welcoming, culture-driven destination rather than a traditional optical store. Inspired by the shop's interiors, the new identity features a flowing logo based on the curves of a De Sede sofa (which also resembles an eyelash), a muted color palette drawn from the space itself, and a mix of expressive typography and soft film-style photography. The result is a brand system that reflects the store's atmosphere of craftsmanship, intimacy, and slow, considered shopping, making the visual identity feel like a natural extension of the physical experience.