KOTO ON WHY PHYSICAL SPACE IS STILL CRITICAL TO CREATIVE CULTURE

Summary from the TLDR Design newsletter

Koto believes a strong in-person studio culture is essential for creative work, arguing that being together enables spontaneous collaboration, mentorship, relationship-building, and higher creative standards in ways remote work cannot. The agency intentionally designs its offices around collaboration rather than capacity, while allowing each studio to develop its own personality through local culture, team-led rituals, and thoughtfully designed spaces. As Koto grows, it prioritizes hiring ambitious, low-ego people with potential, investing in shared experiences, and preserving a culture of optimism, craftsmanship, and co-creation to build a lasting creative legacy.