THE RULES I TRY TO DO BUSINESS BY

Summary from the TLDR Founders newsletter

Service is what the customer experiences when trying to get something done. For people to trust you, you need to make their journey easy, respect their time, take ownership, ensure that advisable details inspire confidence, be competent and decent when something goes wrong, and build a system that learns. Trust takes time to earn but can be lost surprisingly quickly. It is one of the most valuable things a service provider can possess.