WHY AREN'T YOU BUILDING YOUR EMPLOYEES' PERSONAL BRAND?

Summary from the TLDR Marketing newsletter

Employee personal brands should be treated as an investment, not a retention risk. Companies that help employees build audiences create stronger advocacy and visibility, even if those employees eventually move on. Instead of relying on one executive voice, encourage teams to develop their own presence through personal content, employee-led podcasts, and shared expertise. The goal is to make employees so valuable that they never have to rely on a resume alone.