94% OF MARKETERS USE AI, BUT ONLY 3% OF CMOS ARE CERTAIN THEY HAVE ORG-WIDE AI ROI

Summary from the TLDR Marketing newsletter

Everyone's using AI, but are organizations benefiting? According to an Atlassian survey [10] of 12k knowledge workers and 173 Fortune 1000 executives, that's unclear. When AI tools overlook collaboration, individual productivity gains come at the cost of alignment: the fragmentation tax. To learn how leading marketing teams actually get